Sponsorship bumpers, idents or shorter form videos for social media sites like Facebook, Instagram or Twitter are a fairly recent addition to the media plan. We've been producing these since 2006, but in the last few years we have seen a huge uplift in bespoke briefs for social, or indeed, cut down versions of TV campaigns that can be used to target social media.
In terms of sponsorship we've worked on projects sponsoring everything from Celebrity Big Brother, Premier League Football, The Australian Open, Christmas time on SKY and Mornings on Channel 4. You could say we are the sponsorship experts...
More importantly with sponsorship there are a different set of rules and regulations that have to be adhered to. Having completed so many projects we know the cans and the can nots as well as the dos and don'ts. We are the safe pair of hands you need to get it legal and on air.
Or sometimes we are asked to produce shorter, 10" sting advertising commercials. Whether it is for a short, sharp burst, or because it's all budgets allow, there is a knack to these. Too much info and its overload, too little and you don't get your message across. We like to think we get this balancing act just right.
"...They come with a wealth of skill, expertise and understanding...."Emma Appleby Account Director The Works